The goal was to create an investment portfolio-style coin animations for Bayer’s Canola seed. Project contains video animation for promo, video animation loops for website and stills.
All started with designing coin that will be main character in the scene. There are a couple of variants that I’ve designed
Animation is a key feature in every animation. I needed to develop animation for main video as well as for loop animation clips. The most tricky part was to create a field animation and prevent plants from penetrating the coin.
Final and one of the most important parts of this project. Proper light setup and fine materials to achieve right emotion
CREDITS
Agency: McCann
Client: Bayer
Studio: Reactiv
Executive Producer: Anna Junger
Creative Director: Alon Isocianu
3D Artist: Yura Fresh
Technical Lead: Jacob Doforno